At this time there are two ways to bring customers to a business. One is what is aimed at a national or global audience. The other is the one that focuses its efforts on a local market for customers in the area. The latter is what small businesses need. It is a proven fact that search engines like Google give greater priority to businesses that are aimed at a local level. On the other hand, companies that use a local strategy are finding a higher rank in search results via mobile phones.
For the above reasons, it is not difficult to understand that each company must establish itself as a business with local foundations. After this, it is up to each business to decide whether to focus as a local company or have the means to find a wider audience group.
Now the question is how to be visible as a local brand and get better rankings in local searches. Let"s see some tips to improve your visibility in our market.
Participation in the local community
The link building is the best way to stay on top of search results. On the contrary, with the constant algorithm updates, Google is not advisable to put all eggs in one basket so to speak. There is a huge chance that you will be penalized by the search engine if you have some shady practices and you only have yourself to blame. You can see more on the video below, where the former head of Google"s web spam team, Matt Cutts talk about negative SEO and how it can affect your business.
Interacting with the local community is a good solution. Participate in local fairs and business, where people can learn more about your products and services. Capture photos of your activities and make video recordings of people while they are giving “feedback" about your business. Then share all the photos and videos on your website and in all social media profiles you have. The world"s best local SEO company will take advantage of those events for your business to gain more popularity. You can invest in advertising in social media to promote content since it is possible to target ads by areas. This helps to obtain a greater amount of exposure and brand recognition.
Offline Internet marketing
Some companies do not want to develop an online marketing strategy. Still, it is also possible to play a significant role in local SEO campaigns. Apart from Internet marketing, you can focus your efforts on the promotion through advertisements on street guides local businesses and area newspapers. By participating in promoting your business through these means, make sure to include the URL of your social networking profiles and company website and. Your potential customers will use these links to find your business using the web, also giving the possibility of being linked by blogs including news of the town.
Another local SEO strategy is sending articles to other blogs in the area. This method is very beneficial in content marketing. For example, if your local business is located in Jacksonville, then make a list of all blogs with related themes found in Jacksonville. Writing original, interesting and relevant articles is important. Use some keywords in the content for the search engines to index. When you start getting links to your site from these blogs as a guest, you will begin to increase your authority with search engines.
Presence on local directories
Local directories are also useful for local SEO campaign. These local directories will make you gain better visibility in the search engine results page (SERP). In these directories are also review sites, your customers can share their experience about your business. Whether good or bad reviews, it will add legitimacy to your site in the eyes of search engines. Not only are these perfect directories platforms where you can interact with customers, but they can also help you improve conversion rates. The more the number of positive comments in these directories, the better results in the future.
In conclusion, once you use these four tactics with local SEO in mind, your company will have more chances of getting the top positions within results in search engines. There are more strategies that you can try out there. And you can discover them with the help of world"s best local SEO company. Don"t stop searching and trying new things.